Privacy Policy
- Your herd lives on your device. Your level progress, stars, coins and rewards stay there.
- We never ask for your name, phone, email, location, address book or photos.
- We use anonymous device signals to make ads fair and the game stable โ nothing that can identify you personally.
- Watching a rewarded ad is always your choice; you can play the full game without it.
1 Who We Are
Piggy Pastures: Earn Money (the "Game") is a casual iOS farm game where players feedgrowharvestearn to build the happiest pasture in the valley. The Game is developed by S.D TRUCK CENTER INC and operated under an exclusive promotion and operation authorization granted to SurePlay Limited. Together they are the data controller for any information the Game processes.
2 What Information the Game Uses
We follow the principle of "the happier the herd, the stronger the trust" โ both in the gameplay and in how we treat your data. The Game only processes what is strictly needed for it to run:
| Category | Examples | Why we use it | Where it lives |
|---|---|---|---|
| Gameplay progress | Unlocked levels, star ratings, coin and reward balance, "piglets raised" counter | So your herd is exactly where you left it after you close the app | On your device (NSUserDefaults) and, if iCloud is on, your private iCloud Key-Value Store |
| App & device basics | App version, build number, iOS version, device model, language & region | To render the right layout for your screen and to debug crashes | Only sent with crash & analytics events |
| Anonymous gameplay signals | Levels completed, retry counts, prop usage, average moves per level | To balance puzzle difficulty (e.g. spot a level where too many players get stuck) | Aggregated analytics โ cannot identify you |
| Advertising signals | Ad request & impression events, rewarded ad completion, ad network ID, locally-generated identifier (and IDFA only if you tap "Allow Tracking") | To show fair ads, prevent ad fraud, and pay the studio so the Game stays free | Sent to ad partners only when an ad is requested |
| Crash & diagnostics | Stack traces, performance metrics, network errors | To fix bugs and stop a pasture level from becoming impossible | Sent to our crash reporting partner with no personal data attached |
We do not collect: your real name, phone number, email, contacts, photos, microphone audio, precise GPS location, health data, or anything from other apps.
3 How the Game Uses Information
- To run the puzzle engine, save your progress, and unlock the next level when conditions are met;
- To award stars, achievements and daily rewards (e.g. "Home in one run", "Perfect route, no undo");
- To display interstitial and rewarded ads, and to grant the in-game item promised after you finish a rewarded ad;
- To measure ad performance and revenue, so the studio can keep adding new levels;
- To detect cheating, fake ad clicks, or automated traffic;
- To diagnose crashes, slowdowns, and rendering glitches;
- To comply with applicable laws and respond to lawful requests.
4 Third-Party Services Inside the Game
To deliver the core experience, the Game integrates the following categories of third-party services. Each runs only when its feature is actually used (for example, the ads SDK only wakes up when an ad slot is shown):
- Advertising & mediation: AppLovin MAX, Google AdMob, and similar ad networks routed through them. Used for interstitial and rewarded video ads.
- Attribution & campaign analysis: Tenjin or equivalent โ to understand which marketing channel a player came from, in aggregate.
- Analytics: Firebase Analytics โ anonymous gameplay funnels (e.g. "% of players who pass Level 9").
- Crash & performance: Firebase Crashlytics / Bugly โ anonymous crash logs.
- Cloud & networking: Apple iCloud (your private container) and standard CDN providers used to fetch level assets.
When these third parties process information within their own service, their respective privacy policies also apply. We pick partners that support COPPA-friendly, GDPR-compliant configurations and we enable those modes by default for players under 13.
5 Advertising & the "Watch Ad" Button
Ads keep the Game free, but they should never feel forced. Concretely:
- We do not show pop-up ads in the middle of a puzzle.
- Rewarded ads are always opt-in via a clearly labelled "๐ฌ Watch ad to unlock" button.
- We cap interstitial ads per session and honour your "Reduce Motion" / "Limit Ad Tracking" settings.
- If you purchase the Remove Ads IAP, the ad SDK initialisation is skipped for ad slots that would otherwise show full-screen ads.
6 App Tracking Transparency (iOS)
On iOS 14.5+, the Game may show Apple's standard App Tracking Transparency prompt before any cross-app advertising identifier (IDFA) is read. You can:
- Tap "Ask App Not to Track" โ the Game continues to work fully; you'll just see less personalised ads.
- Tap "Allow" โ the Game may share the IDFA with ad & attribution partners listed above.
- Change your mind any time in Settings โ Privacy & Security โ Tracking.
7 Storage, Retention & Security
Your saved progress and coins live on your device for as long as the Game is installed. Anonymous analytics events are typically retained for up to 14 months and then aggregated or deleted. We use reasonable technical safeguards โ TLS for transmissions, scoped sandboxed storage on iOS, principle of least privilege โ to protect data. No internet service can be 100% secure, but we work hard to minimise what could be lost in the first place.
8 Children's Privacy
The Game is rated 4+ on the App Store and is intentionally suitable for younger players discovering matching puzzles for the first time. For players we believe may be under 13:
- We instruct ad partners to serve non-personalised, child-directed-safe ads only;
- We do not knowingly collect personal information from children;
- We support parental controls โ Screen Time limits, in-app purchase restrictions and the system "Ask to Buy" feature.
If you are a parent or guardian and believe a child has provided information they shouldn't have, please contact us at the address below and we will delete the relevant records.
9 Your Rights
Depending on where you live (EEA / UK / California / Brazil / others), you may have the right to:
- Access a summary of what the Game knows about you;
- Correct or erase information held by us or our processors;
- Withdraw consent for analytics or personalised ads (turn off "Allow Tracking" in iOS Settings, or contact us);
- Lodge a complaint with your local data protection authority.
Because we don't link in-app data to a personal account, in many cases the fastest way to exercise your rights is simply to uninstall the Game, which removes all local progress and disconnects the device from ongoing analytics.
10 International Transfers
Some of our partners process data outside your country (e.g. in the United States or Singapore). Where this happens, we rely on Apple-approved frameworks and standard contractual clauses to keep your information protected to a comparable standard.
11 Updates to This Policy
We may update this Privacy Policy when we ship new levels, swap an ad partner, or comply with new regulations. Material changes will be highlighted in-game (a tiny "What's New" banner) the next time you launch. Continued use after an update means you accept the revised policy.
Email [email protected] โ we read every message.
S.D TRUCK CENTER INC ยท Operated by SurePlay Limited ยท Made with care for everyone who loves a happy pasture.